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Wednesday, February 27, 2008

Some basics about Adsense

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them the right way and maximising the output, you are actually leaving a lot of money on the table and besides, no one likes leaving money on the table.

To achieve something with Adsense is simple and you will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process?

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

1) Keyword search.

-Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. Overture.com is pretty good for assessing your keywords but i've been unable to access their website so this other website, Digital Point suggestion Tool, will have to do. It obtains data from Overture as well. If you have a greater budget, why not check out www.keywordelite.com?

2) Writing articles.

-Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

3) Quality content site.

-Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The location of where you place your ads is important. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

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Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates are quite healthy. The most important factor that proves that you are doing well is the number of unique visitors. There are also other ways to generate more clicks to increase your earnings which is worth learning in depth about.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of sites by "site by site" or even "page by page". You should be aware of this capability and make the most of it because it is one powerful tool that will help you find out the better performing ads. This way, you can fine-tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and adverts are rarely of any interest that’s why people ignore them. To better demonstrate this, ask yourself, would you click on something knowing that it is an ad?

To really start making money with Adsense, you should have a definite focus on what you want to achieve and how you will go about achieving them. As with any other kind of business ventures, both time and patience are required.

In addition, do not ignore your site and your Adsense once you have finished accomplishing them. Spare some time making adjustments to the Adsense ads on your sites to better trigger your Adsense income.

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